Back To Basics: The Keep-It-Simple-Strategy For Starting A Winning Business

It seems today that just about everyone’s got a different approach to business. Some say you should focus on one-upping your competition, while others say it’s best to be original, while still others recommend reinventing the wheel and forgetting about competition altogether.
Trying to navigate all these different tactics can be extremely overwhelming, especially because of the intense pressure to get it right… or else suffer a hit in your business.
“In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important to choose the right approach to strategy,” says the Harvard Business Review.

So how exactly are you supposed to sort through all the information and decide which strategy is best for you?
One successful businessman says his winning strategy is sticking to the basics — the simple principles that have stood the test of time.
Meet Brent Underwood, founding partner of Brass Check, a creative advisory firm that has produced and marketed content for major clients like Google GOOGL +1.11%, American Apparel, and Tony Robbins. He’s also the founder of the #1 rated hostel in America, HK Austin.
Underwood shares how he’s made it happen using classic techniques on this week’s episode of Unconventional Life, “Why The Business Basics Are Your Best Bet.”
Underwood graduated from Columbia University at the age of 23, the youngest graduate student in his class. During a college study abroad trip, he says he discovered a passion for traveling that would serve as the inspiration for him to later create his own hostel.
“I love traveling, I love interacting with people, and the hostel’s a way to travel—it was a way for me to backpack all around the world. I was exposed to so many different perspectives and the excitement of traveling,” Underwood says.
By 2014, he had stayed in over 150 hostels in 30 countries. A seasoned expert, he decided it was time to open up his own hostel.

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